Once I unlocked the key to marketing, I had a new problem. My phones were ringing day and night with people interested in selling to me. Taking calls was literally killing me.
Yes, everyone wants to have this “problem” and I don’t mean to brag here. It is a very good problem to have, but it is still a problem. Building a business is fun and exciting, and when you unlock the key to rapid growth through automation, it is exhilarating. However, answering calls all day and night is no fun at all.
And the experts might say you need to answer. You need to make sure that every possible deal is done and that you have a personal connection with the sellers. That they are selling to YOU so YOU need to answer the phone.
That is 100% incorrect.
Because what is the point of having a business that gives you a ton of money if you don’t have time to enjoy it? If you have to be tethered to the phone all day long? If you have to take calls on the weekend instead of enjoying your time on the beach or the slopes?
And here’s what I have learned – people who want to sell to you – they don’t actually need to talk to YOU. In fact, they are perfectly happy to talk to someone who works for you as long as you have hired someone kind and pleasant to speak with who can say all the things you would normally say.
So that’s the next big thing I teach people in my course. How to set up a completely automated system so you never have to take another call unless you want to.
I also teach about vanity numbers. Now, having a great number is less important than making sure you have a great system for generating leads and answering calls, but while I am talking about the phones, I might as well tell you about this too.
Because having an easy to remember number can really boost the effectiveness of your marketing – especially work of mouth referrals. A recent study found that 72% of people could correctly remember a vanity number after heading a 30 second commercial. Want to guess what the recall rate was when the same ad ran with a generic number? Only 5%!
A great vanity number can be an easy to recall series of digits (like the famous 777-7777 lines used by cab companies), or can spell out a word like 1-800-flowers. Setting one up is easy if you know how, and I cover all of the options - including how to get one for free - in detail in my course.
